It's strange to your world.
It's the only one like it you've ever seen.
You don't know what to make of it, you think it has nothing to do with you, so you ignore it and pay it no heed.
Then one day, after you notice a few of your friends using it, your curiosity gets the better of you finally, and you go there yourself.
You take a look inside and, surprise, you find something there right away, something you could really use, something that satisfies your hunger, something that feeds you, sustains you, and helps you grow, right now, a prize in every package, but, that's not all.
There's tons more of it in there.
It was there all the time, merely awaiting your recognition of it [ See blog, Recognition ].